Headquartered in the foothills of Sakata, Yamagata prefecture, Japan, our team of 360 craftsmen work with research and development personnel to integrate the best of artisan skills, modern technology, and high-quality materials -- sharing the common goal of producing the world’s finest golf clubs. Each finished HONMA golf club requires 100 people’s hands and six months to build, undergoing stringent inspection at every turn; whether by a supersonic wave or a seasoned artisan, then refined by the master craftsman until it is deemed flawless.
production process
Honma Studio Master Wood Model Honma Golf Studio Wooden Club Coating
Woods and Drivers Production Process
Production of a master wood model
A wooden master model for a HONMA golf club is produced by the designer.
Down Arrow
Production of a master model
A bronze master model for the creation of a titanium clubhead is created.
Down Arrow
X-ray inspection
Each titanium clubhead undergoes stringent inspections for any flaws, prior to polishing.
Down Arrow
Polishing
The clubheads are further refined by artisans for precision and aesthetics.
Down Arrow
Wood coating
Each clubhead is then coated and carefully finished to perfection by the skilled artisan.
Assembling
The shaft is inserted into the clubhead, then joined using an epoxy. This process is carefully performed by the artisan who checks the assembly with a discerning eye.
Balance check
Finally, the clubhead is checked to determine if it complies with strict balance benchmarks, using a precision balance meter to ensure there’s no compromise on quality.
Irons Production Process
Design
Clubs are conceptualized and designed using data feedback from extensive scientific testing.
Down Arrow
Metal molds
A metal mold is produced by a master artisan. Finally, the clubhead is checked to determine if it complies with strict balance benchmarks, using a precision balance meter that ensures there’s no compromise on quality.
Down Arrow
Iron head abrasion
The iron clubhead is then refined by a seasoned artisan until ideal. *Only applies for pro/special orders.
Down Arrow
Plating
Plating is carefully and artfully applied to each iron clubhead in our factories.
Down Arrow
Polishing with routers
All parts of the iron head are polished to perfection - the HONMA standard.
Down Arrow
Inserting the grip
The grip is inserted with precision by machine, then stringently checked by hand.
Down Arrow
Joining components
Components are then aligned and joined using original proprietary machinery.
Down Arrow
Ferrule abrasion
A ferrule is applied by an artisan to join the head and the shaft.
Down Arrow
checking lie and loft angles
The lie and loft angles of the iron club undergo rigorous checks.
Honma Golf Studio Iron Head Abrasion Honma Brand Plating on Iron Heads
Honma Studio Golf Shaft Thermal Treatment 2
Shafts Production Process
Cutting
The best materials are selected and precisely cut for each part of the shaft.
Down Arrow
Winding
Carbon fabric is manually wound around an iron core by a master artisan.
Down Arrow
Thermal treatment
The resin undergoes carefully regulated thermal treatment, based on extensive research and proprietary knowledge.
Down Arrow
Shafts abrasion
The shaft is first ground by a machine, then refined laboriously by an artisan.
Down Arrow
Shafts coating
The shaft is finally coated thinly and beautifully by the expert hand. Carbon fabric is manually wound around an iron core by a master artisan.